Privacy Policy for The DJ Coach

Last updated: October 10, 2026

This Privacy Policy explains how Perdue and Associates, doing business as The DJ Coach ("we," "us," or "our"), collects, uses, and protects your information when you use thedjcoach.com, starttodj.com, our student dashboard, our community, and our programs (the "Services").

1. Information We Collect

• Information you give us: your name, email address, phone number, and anything you share in forms, applications, surveys, messages, or calls.

• Purchase information: what you bought, prices, and payment status. Card payments are processed by our payment processor (Stripe). We never see or store your full card number.

• Learning activity: course progress, logins, community posts, and session attendance.

• Your submissions: mixes, recordings, and other content you send us for feedback.

• Call recordings: live calls and coaching sessions may be recorded for students to replay and to improve our coaching.

• Device and usage information: browser type, pages visited, and similar data collected through cookies and similar tools.

2. How We Use Your Information

• To deliver your courses, coaching, memberships, and community access

• To process payments, payment plans, trials, and renewals

• To send login details, receipts, reminders, and program updates

• To answer questions and provide support, including through our AI assistant, which always identifies itself as an AI

• To send marketing emails and texts when you have agreed to receive them

• To improve our programs, website, and student experience

• To protect our Services and meet legal obligations

3. How We Share Information

We do not sell your personal information. We share information only with service providers that help us run the Services, and only as needed for them to do that work. These include:

• Our customer relationship and course platform (ProfitFlo, built on HighLevel)

• Our payment processor (Stripe)

• Our community platform (Skool)

• Automation, scheduling, video meeting, and email and text messaging tools

• Analytics and advertising platforms (such as Google and Meta), as described in Section 4

We may also share information if required by law, to protect our rights or students' safety, or as part of a business sale or transfer.

4. Cookies, Analytics, and Advertising

We use cookies and similar tools to keep you logged in, understand how our site is used, and measure our advertising. Some advertising tools may use this information to show you our ads on other sites. You can control cookies through your browser settings. California residents can opt out of this kind of sharing as described in Section 7.

5. Text Messages

If you give us your mobile number and agree to receive texts, we may send program updates, reminders, and offers. Message frequency varies, and message and data rates may apply. Reply STOP to opt out at any time, or HELP for help. We do not share or sell your mobile number or text message consent with third parties for their own marketing.

6. Children's Privacy

Our online programs and accounts are intended for adults 18 and older. Students under 18 take part through a parent, legal guardian, or a school or organization program. We do not knowingly collect personal information directly from children under 13 without verifiable parental consent. If you believe a child has given us information without consent, contact us and we will delete it.

7. Your California Privacy Rights

If you live in California, you have the right to:

• Know what personal information we collect, use, and share

• Request a copy of your personal information

• Ask us to correct or delete your personal information

• Opt out of the sale or sharing of your personal information for targeted advertising

• Not be treated differently for using these rights

To make a request, email [email protected] with the subject line "Privacy Request." We will verify your identity before responding, and we aim to respond within 45 days. Residents of other states may have similar rights, and we will honor requests where the law requires.

8. How Long We Keep Information

We keep your information for as long as you have an account or active program, and afterward as needed for records, taxes, disputes, and legal requirements. Then we delete it or remove identifying details.

9. Security

We use reasonable safeguards to protect your information, and we rely on trusted providers for payments and data storage. No system is completely secure, so we cannot guarantee absolute security.

10. Changes to This Policy

We may update this policy from time to time. We will post the new version here with a new "Last updated" date. For material changes, we will also notify active students by email.

11. Contact Us

Perdue and Associates, doing business as The DJ Coach 11175 Azusa Ct, Suite 110, Rancho Cucamonga, CA 91730

Email: [email protected] Phone: (909) 404-8110